Scope creep is the nemesis of nearly all projects. It can suck the joy, creativity, and profitability out of almost anything. The web design process is especially susceptible to scope creep because of the truly limitless possibilities and non-physical nature of pixels. Conducting adequate information architecture planning at the right point in a project is [...]

know a man whose dad helped invent and commercialize fiberglass. When his father died a number of years ago, the son asked me if I would come help him clean out his dad’s house. The farmhouse was far out in the country, and hadn’t been updated since the early part of the last century. There [...]

The formula for figuring out averages is pounded into our heads from the time we are small children. Unfortunately, breakthrough ideas and incredible opportunities can rarely be found anywhere near average. One of the best methods for spotting unmet needs and great opportunities is to “de-average”. Look at the Outliers In statistics an outlier is [...]

Never before in history has it been so easy to influence large numbers of people.   Social media has made the playing field for building a following and influencing others almost completely level. Anyone has the capability of speaking to an incredibly large audience. A level playing field is good (anyone has a chance) but [...]

Questions are the inceptions of great ideas. The more radical the question, the more you are forced to break through roadblocks and arrive at answers that have never been reached before.